Reader Profile

Drop A Beat: Reader Profile

Female: 90%        

Male: 10%

Average age: 16

ABC1: 75%

Still Studying: 88%

Working fulltime: 10%

Unemployed: 2%

In the last 12 months Drop A Beat readers bought on average:-

50 CD Albums-£500 for every reader

                                                        Total readership- £20m

61 CD Singles-£183 each reader

                                                     Total readership- £8m             

45% buy a lot of their music from a major music chain (i.e. HMV)

20% specialist record shop.

68% buy their music from an online retailer (Amazon, ITunes)

62% tracks downloaded in the last month.

80% own an iPod.

20% own a CD player.

90% have a mobile phone.

Like to keep up to date:-

64% say it’s important to keep up with the latest music.

43% are passionate about music.

Concerts and events:-

85% go to concerts regularly/often.

79% get their tickets online.

15% get tickets over the phone.

97% agree that music is a part of their daily lifestyle.

78% agree that they like to listen to new artists, which are being advertised.

35% are tempted to buy the products that are being advertised in the magazine.