Sunday 18 March 2012

final front cover

Contents page layout 2

Contents page layout 1

Convergence continued...

Henry Jenkins said that convergence is “where old and new media collide” It could be where every important story gets told, every brand gets sold.
However Henry Jenkins also stated that “Convergence does not occur through media appliances, however sophisticated they may become. Convergence occurs within the brains of individual consumers and through their social interactions with others.”

The meaning of Convergence

Convergence means bringing two or more functions into one product for example a mobile phone.
The advantage of this is that you can do more than one thing on it and get more out of the product.
Multiplatform brands are also an example of convergence such as the internet, radio, TV and magazines.